Assess. Validate. Activate.
Assess Your Brand
We’ll perform extensive assessments of your brand and operations to identify barriers to success. This process includes an objective competitive assessment from culinary, price, packaging, and market standpoints; full organization review; marketing assessment; gap analysis; growth analysis and vendor matching; and product & service validation.
Advise And Validate
After completing a full assessment, we will advise you on how to best fill any gaps in your foundation. This includes creating a channel landscape and segment strategy, advising on team structure and external resources, conducting sales training and meeting moderation, providing targeted operator recommendations, exploring broadline and DOT distribution, outlining marketing and communications strategy, and contract and financial advisement.
Activate Opportunities
When you have successfully resolved issues from the previous phase, it’s time to accelerate. We’ll introduce you to partnership opportunities, continuing product innovation and competitive intelligence methods, assist with product launches, connect you with industry events and tradeshows, share our celebrity and influencer rosters, and identify investor and acquisition opportunities.
Happy Clients
“Lindsay is a visionary partnership development expert who I encountered across the table during a multi-faceted, multi-million dollar corporate alliance negotiation. What I found unique and admirable is her ability to navigate complex deals to get them across the finish line, forging a path that benefited both parties. She is tenacious, using her skills and influence and is admired by both colleagues and adversaries.”
Aaron Pearce,
The Walt Disney Company
"Lindsay and Ken are exceptional at what they do, and it's a pleasure to partner with them.They broke through walls in 2 weeks that we haven't been able to in three years".
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Jenny Goldfarb,
Owner, Unreal Deli
"I've worked with Lindsay on multiple projects over the past serveral years. Her superpower is grasping the end goal of an initiative and investing herself to ensure that any obstacles are overcome. She's a savey, tactical operator, and is one of my first contacts when I need an outside of the box solution".
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Quinn Atkins,
Executive Chef, Culver's
Our Trust Points
Years of experience in connecting brands provides us with access to a network of trusted advisors to accelerate your brand's growth.
If you'd like to speak directly with any one of our TRUSTED ADVISORS, contact us: info@contectionpointvip.com and we'll make the connection.
MENU INNOVATION | Ann Wahlgren: VP, McDonalds
​Global food and menu strategist that delivers new product innovation and improves marketing efficiency.
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SUPPLY CHAIN | Adam Tupper: VP, Amylu Foods
​A well-honed intuition on pricing models, packaging ideas, and supply chain considerations.
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RECRUTMENT | Matt Rendel: Partner, Transcend Search Partners
A network and recruitment advisor with significant reach throughout the consumer package goods channel.
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NEW PRODUCT LAUNCH | Mike Salem: Innovation Lead, Burger King
A category disruptor and product launch specialist who tailors resounding innovative success for best-in-class new product commercialization.
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E-COMMERCE | Mark Sandler: Partner, Transcend Search Partners
A perspective to understand a client’s specific needs, and develop search strategies that are specific to and deliver talented people.
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REVENUE GENERATOR | Mike Benn: VP, The Walt Disney Company
A sponsorship, licensing, and studio promoter for media events and enhanced theme park experiences.
BRAND BUILDING | Ian Barrie: Founder, Branding Loud And Clear
A transformer of ideas with bold vison, brand storytelling, and refined design that connects.